Founded in 1987, BTJ – a member of Ben Thanh Group – is one of the oldest companies in gold & gem stone retail in Vietnam. Seeing the huge potential in jewelry market in Vietnam, especially in design & customer experience, in 2016 the company recruited a group of professional managers from big jewelry markets and multinational companies to join BTJ’s management team to develop a new chain of fine jewelry retail. With the investment from MEF III, BTJ is building on its existing BTJ retail brand to launch a new chain of fine jewelry retail in Vietnam named PRECITA, with the current network of 12 stores in Ho Chi Minh City.

With the launch of PRECITA brand, BTJ is looking forward to redefine industry standards of value to customers and product integrity. PRECITA focuses on beautiful designs imported from big jewelry markets & latest Western trends, together with exclusive local designs for local customer needs.

PRECITA advantages come from the professional leadership team; the highly experienced international experts with many years in big jewelry markets; and long-standing relationships with state-of-art international suppliers. The CEO of PRECITA is Ms. Shipra Jain with 16 years of jewelry retail & e-commerce experience.

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