International Consumer Products (ICP)

International Consumer Products (ICP) is one of the fastest growing Fast Moving Consumer Goods (FMCG) companies in Vietnam, with well-established brands such as Vegy, OCleen, X-Men, Dr.Men, X-men for boss, Teen-X, L’Ovité, and Quoc Nhi, a sauce and condiments product.

ICP's success can be attributed to the company’s unwavering commitment to meeting international standards of product quality, substantial investment in brand building and the development of a strong management team. ICP's success also reflects the company’s continuous pursuit for sustainable growth.

ICP’s consolidated revenues in 2009 were $26.4 million, 33% growth from previous year.

Mekong Enterprise Fund II made an investment in ICP in November 2006. This investment helps support the company to maintain its market leadership while pursuing long-term growth plans.

Commitment to World Class Quality

In addition to imported cosmetic and skin care products, ICP manufactures its products in ISO-9001 certified production faculties and CGMP (Cosmetics Good Manufacturing Practice) certified. The plant located in Song Than-Binh Duong Industrial zone. The Thuan Phat plant, which located at Le Minh Xuan Industrial zone, is also certified ISO 9001, FDA (American Food and Drug Administration) and ‘Halal’ (permission for consumption according to Muslim dietary laws). All the employees, from production to administration, sales and marketing, are committed to excellence in product quality, customer support, and consumer well-being.

Investing in Human Development

The development of employees and the management team has always been a top priority for ICP. The company realizes that its success until now is attributable to well-trained staff and their commitment to excellence. A great deal of training, both home and abroad, have been undertaken, helping to ensure that ICP's team is familiar with the latest technologies and product innovations in the personal care products industry. Visits to international trade exhibitions are arranged annually to provide staff with best industry practices and knowledge of emerging trends.

Innovative Marketing

Aside from meeting the highest quality standards for its products, ICP has developed a strong core competence in brand development and management, and is effective at integrating outside expertise when necessary. From consumer research, product naming, creative development, to management of media campaigns, ICP frequently utilizes outside expertise in order to incorporate international best practices. Consequently, brands such as X-Men and Dr. Men have established themselves as leading brands in their respective market segments.

History

ICP was established in 2001 as a limited company, providing world-class home care, personal care and cosmetic products.

In 2002, the company initially launched a successful vegetable and fruit cleansing liquid Vegy. Shortly thereafter, ICP introduced home-care range, OCleen, which met with rapid success in the market. However, the breakthrough brand for the company has been ICP's male-oriented personal care brand, X-Men, which quickly became a market leader in the men's personal care segment just one year after the initial launch in 2004. The recent addition to its portfolio is the sauces and condiments segment.

Driving on the synergy of both product expertise and distribution channels, ICP recently introduced premium cosmetics and skincare, tapping the high-end segment and gaining rapid success.

In October 2006, ICP was converted into joint stock form, with the Mekong Enterprise Fund II as a strategic investor. Subsequently, in June 2008, another equity investor invested US$9.6 million into the ICP group and acquired an approximately 21% stake. The two investments have supported ICP in maintaining its market leadership while pursuing long-term growth plans.

In June 2009, ICP acquired 67% share of Thuan Phat Foodstuff Joint Stock Company, a sauce and condiments manufacturer and subsequently increased its stake to 85% in November 2009

More information on ICP is available on their website www.icpvn.com.