Masan Food Corporation (Masan Food)

Masan Food Corporation is the number one player in sauces and condiments segment of Vietnam packaged food industry. The Company recently ventures into the branded instant noodle segment for domestic market and holds 10% market share by June 2009. Masan’s core products include fish sauce, soy sauce, instant noodle, gravy granules and chili sauce with famous brands such as Chin-Su, Tam Thai Tu, Nam Ngu, Omachi and Tien Vua.

With a well-established brand, wide distribution network covering 63/63 provinces and possession of the most modern Research & Development Center in Vietnam which can introduce 50-60 new products every year, Masan has been voted #1 Brand in the sauce and seasoning category four years in a row by Sai Gon Tiep Thi – Vietnam’s most prestigious marketing trade journal.

The Company has a strong management team comprising of professionals from large F&B multinationals with intensive local market intelligence.

Investment thesis

Managed by a group of highly capable, experienced FMCG experts, the Company’s proven strength in Sales, Marketing and Branding - coupled with its access to a substantial distribution network - create a strong base to replicate its success in other fast growing sub-segments of the packaged foods sector, thereby generating significant shareholders’ wealth.

Recent developments

In 2008, the Company reported revenue of $114 million and net profit of $21 million, a y-o-y increase of 194% and 342% respectively. With the three brands (Chin-Su, Nam Ngu and Tam Thai Tu) Masan Food has been able to win and maintain its dominant market position in both high-end and middle-end sauce segments.

History

Masan Trading Corporation was established as a merger of Viet Tien Industrial – Technology – Trading JSC and Minh Viet Industrial & Import-Export JSC in 2003.

Masan Trading Corporation changed name into Masan Food Corporation in December 2008.

For more information, please visit Masan’s main website at www.masantrading.com.vn