Multinational Food and Beverage Corporation (MFB)

Multinational Food and Beverage Corporation (MFB) is specialized in manufacturing beverage. From December 2008, MFB is the official partner and the sole distributor of Orangina Schweppes International Limited (OSI) with the mission of producing, marketing and selling the Orangina beverage in South East Asia market including Vietnam, Thailand, Cambodia, Laos, Indonesia, Malaysia, Myanmar, the Philippines, Singapore and Brunei. In 2009, the Orangina’s products relaunching campaign of MFB is ranked to be the best launching products campaign worldwide by OSI. Furthermore, the Company also produces and does marketing the herbal tea Teafres and energy drink Xtra.
 

Research and Development

The marketing and R&D team of MFB always updates the new trends of the market and learns from other globally leading beverage corporations in order to create new products which meet the international standards and match with the Vietnamese consumers’ demands. Currently, with the great efforts of the R&D team, a new product could be launched within six months. All the products of MFB are manufactured with strict compliance of ISO 9001:2000 certificate by the supports of modern equipments and technologies.

 

Building a strong distribution networks

With a management team that has deep experience and wide knowledge about beveragemarket, the distribution networks of MFB are built tightly and extensively throughout the entire main distribution channels. The training courses on sales and sales management are organized frequently to strengthen the sales team’s capabilities.

 

Pioneering in applying new marketing tools – Digital Marketing.

At MFB, the creativeness and breakthrough in brand building is highlyemphasized. The marketing team of MFB includes individuals coming from multinational corporations with deep expertise in building international brands. Furthermore, MFB always looks for opportunity to explore new marketing tools (i.e. Digital marketing) to take advantage of these tools, including achieving higher effiency and lowering costs comparing with traditional marketing tools.

 

History

MFB was established in 2008 as a joint stock company, specializing in manufacturing and marketing beverage products. Currently, MFB has three product lines including sparkling drinks, energy drinks and drinks that are extracted from Eastern traditional raw materials.

 
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