Mai Son Joint Stock Company

Mai Son is one of the leading retailers of international branded fashion apparel and accessories. The Company opened its first outlet in 2004. Since then, the Company has been established a strong presence in the mid-high end fashion retail market with 13 outlets by end of 2009, offering fashion brands of Versace, Mango, Charles & Keith, La Senza, and Accessorize.

Mai Son was founded by a couple with international exposure and passion for fashion and fashion retail. Company estimate to achieve revenue of $13 million in 2009, increase 45% compare to last year.

Mekong Enterprise Fund II made an investment in the company in March 2008.

Products

MMai Son operates mainly in the mid-high end segments with stores located in Ho Chi Minh City and Hanoi. Each store is set in a single-brand format designed by the brand’s headquarter. This helps maintain a consistently high standard among the stores world-wide and be able to offer a wider range of items for customer selection.

The company started off with Mango, a Spanish brand offering stylish and fashionable women clothing and accessories. After the success of Mango, MaiSon was able to bring seven more brands into Vietnam, including Charles & Keith – a mid-high range brand of women’s shoes and accessories, La Senza – the Canadian premier lingerie retailer, Versace, Accessories…

Do not rest on its success, Mai Son has been active in approaching international fashion houses in an attempt to bring more world-class brands to Vietnamese fashion lovers.

Marketing and Customer Service

A key driver of Mai Son’s success lies in its ability to market and promote the brands portfolio. The marketing team has been able to increase the awareness of the brands in the market through several activities. These include billboard installation, advertisements and advertorials, notification to customers of new arrivals and promotions, events and fashion shows for new collection and shop opening, etc. Especially, shop location has been strategically sought out to strengthen brand image.

Another focus of Mai Son is its customer service. All sales staffs are trained with the same standards applied to flight attendants. The company even employs foreign managers in some of its stores to make sure the service standards remain high and consistent. To customers, Mai Son offers not only a great shopping location but also a memorable shopping experience with convenience and comfort.

For more information about Mai Son, please visit their website at www.maisonco.com.