Mobile World Joint Stock Company

Mobile World, known as “Thế Giới Di Động” in Vietnamese, one of the largest mobile phone retailing chains in Vietnam, currently hold more than 10% of mobile phone market share. The Company operates a chain of 35 branded outlets by 2009, spreading throughout key markets nationwide, including Ho Chi Minh City, Hanoi and other 7 provinces. Mobile World also sells laptop, mobile phone accessories, MP3/MP4, digital cameras in its retail outlets. In-line with the expansion plan, Mobile World partnered with Dell and Intel creating the 1st laptop/PC online purchasing channel in Vietnam by end of Q42009.

Led by a group of dynamic and committed entrepreneurial Vietnamese professionals with extensive experience and industry expertise, Mobile World has experienced significant growth since inception with revenues increasing about 18 times from 2005 to 2008. With the stronger base and larger scale, company's revenue of 2009 is expected 35% higher than that of last year. The company currently employs about 1,100 employees.

Mekong Enterprise Fund II made an investment in the company in May 2007.

Products

Mobile World operates stores mainly in Ho Chi Minh City dedicated to the retailing of mobile phones and related accessories. Each outlet is located at premium location with high traffic, offering a wide selection of over 200 mobile phone models. The Company functions within the “modern trade” distribution channel, offering value-added services to customers unlike traditional family-run stores. Different selling point at Mobile World customer service is that customers are served by knowledgeable staffs who act as consultants to help customers identify the most suitable phone.

Apart from its main offering mobile phone products, Mobile World is also selling laptops to its high demand stores and other mobile phone related devices. The Company also plans to offer other portable appliance such as MP3/MP4 players and digital cameras in its chain by 2009 onward.

Inventory Management

A key driver of Mobile World’s success is its ability to manage inventory in a fast moving retail environment. The inventory management system tracks historic sales by each store, projects supply needed and allows for intra-store transfer based upon demand as well as up-to-date price adjustment to stay competitive. As mobile phone models and prices change quickly in the market, the company’s ability to reduce inventory days lowers the risk of discounted and obsolescent inventory and increases profitability.

Branding

Recognizing that branding is vital in the retailing business, each of Mobile World’s outlet is branded under the “www.thegioididong.com” banner with consistent design format and the same level of customer service quality. Besides, due to the high-tech factor of its products, the Company invested heavily in building out its website, which has been a significant tool in creating a strong brand within the market. The website is currently among the 100 top sites in electronic commerce, ranked by Alexa at 48th. Other than functioning as the premier information portal for Vietnamese consumers looking to research mobile phones prior to purchase, the website also allows for mobile-content downloads, mobile phone sim-card selection and placing order online.

History

Mobile World was founded in March 2004 as a limited liability company. Its flagship outlet on Nguyen Dinh Chieu street, Ho Chi Minh city, was opened in August 2004. Its successful operation led to the second outlet opened on Cong Hoa street almost one year later. Since then, its chain of outlets has grown exponentially in number, including a service centre. In Jan 2007, Mobile World was changed to a joint stock company.

For more information, please visit their website at www.thegioididong.com