Founded in 1987, BTJ – a member of Ben Thanh Group – is one of the oldest companies in gold & gemstone retail in Vietnam. Seeing the huge potential in jewelry market in Vietnam, especially in design & customer experience, in 2016 the company recruited a group of professional managers from big jewelry markets and multinational companies to join BTJ’s management team to develop a new chain of fine jewelry retail called PRECITA.

PRECITA has a network of 16 jewelry retail stores in Ho Chi Minh City, as well as an ecommerce platform.

PRECITA focuses on beautiful designs imported from big jewelry markets, together with exclusive local designs for local customer needs. PRECITA’s products typically offer a higher degree of design and fashion trends than other jewelry retailers in Vietnam, while ensuring high quality at affordable prices.

PRECITA’s advantages come from its professional leadership team, highly experienced international experts with many years in big jewelry markets, and long-standing relationships with state-of-art international suppliers.

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