Founded in 1987, BTJ is one of the oldest companies in jewelry retail in Vietnam. In 2016 the company recruited a group of professional managers from big jewelry markets in Asia and multinational companies in Vietnam to join BTJ’s management team to launch a new chain of fine jewelry retail called PRECITA.

PRECITA has a network of 18 jewelry retail stores in Ho Chi Minh City, as well as a rapidly growing ecommerce platform.

PRECITA specializes in beautiful jewelry designs at reasonable prices, with a focus on beautiful diamond jewelry. PRECITA’s products typically offer a higher degree of design and fashion than more traditional jewelry retailers in Vietnam. PRECITA also maintains very high quality standards to ensure that the quality of gold and precious stones are accurately stated to customers, offering customers more certainty of product quality compared to many independent jewelry retailers in Vietnam.

PRECITA’s advantages come from its professional leadership team, highly experienced international experts with many years in Asian jewelry markets, and strong relationships with international jewelry manufacturers.

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