PRECITA operates a network of 13 jewelry retail stores in Ho Chi Minh City, as well as a rapidly growing ecommerce platform. PRECITA is the brand name of Ben Thanh Jewelry.

PRECITA’s products typically offer a higher degree of design and fashion than more traditional jewelry retailers in Vietnam. PRECITA maintains very high quality standards to ensure that the quality of gold and precious stones are accurately stated to customers, offering customers more certainty of product quality compared to many independent jewelry retailers in Vietnam.

PRECITA’s advantages come from its IT infrastructure that enables data-driven decision making, rapid responsiveness to customers buying patterns, and its professional leadership team.