Red Wok, originally named Wrap & Roll, was founded in 2006 by a Vietnamese restauranteur whose family has been in the restaurant business for three generations. The company has been reestablished as a restaurant holding company, targeting Vietnam’s casual dining segment.

The focus for expansion is through organically growing its existing brands (Wrap & Roll and Lau Bo Hot Pot) as well as acquiring successful concepts positioned for growth.

By the end of 2018, Red Wok has 15 Wrap & Roll outlets and 12 Lau Bo Hot Pot restaurants in Vietnam. In early 2018, Red Wok acquired a minority stake in Quan Ut Ut, which operates a chain of BBQ and craft beer restaurants in Ho Chi Minh City.