Founded in 2011 by two Frenchmen living in Vietnam, Marou Chocolate is a testament to the sophisticated flavors that Vietnamese cacao beans offer to the world. The founders Samuel Maruta and Vincent Mourou first crossed paths during a survival course weekend in the jungles of Vietnam. Later, intrigued by the cacao beans growing in Vietnam, the pair set course for a cacao farm in Ba Ria Province and, on the ferry back to Ho Chi Minh City, decided to try their hand at chocolate making.
Ever since, Marou Chocolate has stayed true to its origin of making dark chocolate entirely from Vietnam’s finest ingredients. The unique taste and beautiful packaging of its bars have caught the attention of the international press and the foodie community, evidenced by the multiple awards Marou has received.
In 2016, Marou opened its first Maison Marou location on Calmette street in Ho Chi Minh City, and subsequently expanded to Hanoi. Their three flagship stores offer customers with an immersive experience in the world of fine chocolate-making and pastries, all the while highlighting Marou’s adventures via beautiful designs and graphics.
In 2020, the company developed another concept offering on-the-go experience called Marou Station.
The investment from MEF IV will facilitate Marou to further scale up the Maison Marou and Marou Station concepts, develop new products, as well as build its team of exceptional leaders. Marou aims to widen the appeal of its chocolate to Vietnamese customers while maintaining a premium for cacao farmers.