Mekong Capital helps investee companies transform and achieve their breakthrough vision. Learn more about our Vision Driven Investing Framework which applied for all investee companies

WELCOME TO MEKONG CAPITAL

WE ARE PARTNERS FOR YOUR VISION

WE ARE COMMITTED THAT EACH OF OUR INVESTEE COMPANIES WILL

ACHIEVE THEIR VISIONS

In the early years, we applied value-addition programs focusing on best practices such as Six Sigma, Lean Manufacturing, manuals of best practices, etc. We had lots of ideas that we thought would help the investee companies. However, no matter how great our ideas were, this had little or no impact.

In 2009, concurrent with Mekong Capital’s own transformation, we developed a new Vision Driven Investing framework (VDI). VDI requires that our partnership with every investee company begins with their own committed vision for their future. Starting from their committed vision, the VDI framework is essentially 15 perspectives to look from. Each company can continuously discover what works for them towards fulfilling their breakthrough vision.

View our approach
WITH OUR UNIQUE

ONTOLOGICAL APPROACH

We used to be ordinary investors like everyone else. We thought that giving our investee companies solutions and knowledge would help them excel, but it did not make much impact. So, in 2007, we embarked on a 3-year transformation journey and invented a new approach to adding value to our investee companies. Our approach, Ontological Private Equity, is in the domain of transformation. It focuses on who people are being, and how situations occur for them, as access to delivering results. This leads to breakthroughs in performance, and ultimately the achievement of the investee companies’ visions.

Read our story
WE FOCUS ON VIETNAM’S

CONSUMER-DRIVEN BUSINESSES

From 2001 to 2005, we mainly invested in export-oriented manufacturing, which didn’t go well. However, in 2005 we started to notice that our investee companies with both an export and domestic division were consistently enjoying more stable growth and higher margins with their domestic business. In 2006, when starting to dip our toes into consumer investments with a personal care products company called ICP, we began to see some positive results.

Over the next few years, we gradually shifted our attention towards domestic consumer businesses, with some notable successes such as Mobile World, Golden Gate, Masan Consumer, etc. By 2009, it was clear that our best-performing investments were in consumer sectors, and since then, we have been focused exclusively on making new investments in consumer-driven sectors.

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Mobile World - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Pizza4Ps - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

F88 - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Yola - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Nhat Tin Logistics - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Some well-known investments:

Masan - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Some well-known investments:

Sản phẩm Mutosi

Some well-known investments:

VISION DRIVEN INVESTING FRAMEWORK IS

STRONGLY CORRELATED WITH SUCCESS

Since 2009, there has been a strong correlation between the Vision Driven Investing framework and the performance of our investee companies. The companies that have implemented Vision Driven Investing the most comprehensively have also been our best performing investee companies in terms of growth rates and achieving their visions or being on track to achieve their visions.

WE CONTINUOUSLY REINVENT OURSELVES TO EMPOWER

YOUR BREAKTHROUGH VISIONS

In the initial years, we used to relate to our job as value-adding investors with rich knowledge and experience. We thought by giving best practices and useful solutions, we would help our investee companies grow their business. However, it did not work out well and we realized that giving them knowledge and solutions was clearly not enough. So, we embarked on a transformation journey in 2007. We blew up everything and reinvented who we see ourselves and how we add value.

We discover that the performance of Mekong Capital, and ultimately the performance of our investee companies, starts with who are being and how we empower the success of each other and our investee companies. Therefore, standing in our shared commitment to each of our investees achieving their visions, we have designed our involvement in such a way that our investee companies take actions to create for themselves ways of looking at things that lead to breakthroughs in performance necessary for their vision to be achieved.

Meet our team
What emerged today is a high-performance team of 60 people on the ground in Vietnam, united by our shared commitment to transformation and breakthrough results
Author of the book

The Crab Hotpot

Which crab are you?

Chris Freund is the author of Crab Hotpot, a story about a bunch of crabs who found themselves stuck in a boiling pot, and how they chose to transform themselves to be able to achieve their shared objectives. Click here to buy:  Amazon (International) Tiki (Domestic)

Which crab are you?