Investee Companies
HSV Group – Ecommerce Manager
Job Purpose
- Deploy, build and control e-commerce business activities with Omni-Channel strategic channels including website, marketplace, Tiktokshop, etc.
- Develop and implement business and market development based on the Company’s business strategy and plan.
- Build, perfect and develop the organization of the Department’s activities.
Key Responsibilities
- Develop strategies, budgets, and plans for the Department
- Develop the Department’s operational strategy based on the Companys business plan.
- Implement the strategy through annual/quarterly/monthly work plans.
- Plan and manage the Department’s operating budget.
- Business development and implementation
- Deploy, build, and control e-commerce activities across strategic omni-channel platforms such as website, marketplace, and Tiktokshop.
- Develop monthly/annual sales plans; track performance and deploy strategies to meet targets.
- Coordinate with departments (BrandCom, Category, Trade SCD, CXM, ITD) to ensure seamless omni-channel operations and customer experience.
- Approve collaboration proposals with platforms (e.g., Shopee, Lazada, Tiktokshop) and oversee contractual effectiveness.
- Advise the Board of Directors on sales strategies, pricing policies, and commercial programs.
- Establish and maintain strong customer networks; support customer acquisition.
- Manage online marketing activities
- Develop and implement digital marketing strategies (SEM, SEO, social, email, affiliate, onsite marketplace).
- Shape and approve e-commerce sales campaigns.
- Oversee content marketing strategies (blogging, video, social media, etc.).
- Analyze data (GA, BI, etc.) to evaluate and improve campaign performance using metrics like ROI, ROAS, CR, CTR.
- Develop and execute social commerce strategies (e.g., Tiktokshop).
- Monitor market trends and propose new initiatives. Expand partner networks and distribution channels.
- E-commerce operations management
- Build and optimize systems for order processing, inventory, and logistics to enhance customer experience and efficiency.
- Platform operations management
- Build, monitor, and improve the technical infrastructure of the e-commerce website, ensuring scalability and performance.
- Department planning and development
- Oversee departmental operations and assign tasks to team members.
- Evaluate staff performance, provide training and coaching.
- Plan and establish departmental processes; collaborate cross-functionally for continuous improvement.
- Periodically evaluate and enhance departmental operations.
- Other responsibilities as assigned
- Participate in projects and handle other duties as delegated by superiors.
Key Requirements
- Knowledge
- Education: Degree in IT, Foreign Trade, Business Administration, or Marketing.
- Foreign language: Good English communication skills.
- Computer: Proficient in MS Office.
- Professional Competencies
- Strong understanding of e-commerce principles and operations.
- Technically proficient, with expertise in data analytics tools.
- Solid knowledge of digital marketing strategies.
- Experience
- Minimum 4 years of relevant experience in e-commerce within the cosmetics retail industry.
- Supplementary Skills
- Strong teamwork and collaboration skills.
- Effective communication and customer-handling abilities.