
Blog
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Vua Nem: A Story of Market Turnaround and Conquest
In early 2024, I noticed a huge gap in Vua Nem's market presence: we were missing out on millions of potential customers in the mid-range and affordable segments. This segment, which accounts for the majority of Vietnamese consumer demand, seemed to be out of Vua Nem's reach with its mid-to-high-end product positioning.Ms. Huyen - CEO of Vua Nem - May 7, 2025