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The CFO emerges to address the company’s cash crisis by rethinking KPIs
In March 2022, while other retailers had the best-ever sales from increased demand after COVID, one of my investee companies drastically got into a cash crisis. Two-thirds of its store network was losing money... There was no money for any new initiatives. The clock was ticking—very loudly. If the leadership didn’t do something soon, it would be too late to do anything.Ashley Trang Pham - January 30, 2023
