HSV Group - an investment from Mekong Enterprise Fund IV
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HSV Group

Mrs. Le Thi Bich Phuong, co-founder and CEO of HSV Group

HSV Group is the largest cosmetics retailer in Vietnam in terms of a number of stores. HSV Group was founded in 2004 by two friends, Mrs. Le Thi Bich Phuong and Mr. Nguyen Quoc Binh.

Back in the 2000s, on her trip to visit Korea, Mrs. Le Thi Bich Phuong, who was always excited about beauty for women, was dazzled by Korean skincare and cosmetics market and was inspired to bring the opportunity to Vietnam. Thus, in 2004, Phuong and Mr. Nguyen Quoc Binh co-founded HSV Group as the exclusive distributor of The Face Shop.

12 years later, being inspired to develop beauty solutions inside and outside for women, consecutively in 2016 and 2017, HSV Group expanded to become the exclusive distributor of sportswear brand Reebok and non-exclusive distributor of Adidas.

In 2018, reflecting on her journey, Phuong realized that her commitment was beyond having more international brands, so she decided to open Beauty Box to provide Vietnamese women with an engaging shopping experience for all their health and beauty needs.

Beauty Box operates under Retail-tainment concept, the blend of retail and entertainment intended to provide customers with an engaging shopping experience by clubbing various activities along with shopping, such as expert consultations, make-up trials, etc.

As of 30 September 2022, HSV has self-operated a total of 57 stores: 28 The Face Shop stores, 15 Beauty Box stores, 2 Club Clio stores, and 12 Reebok stores.

Livespo Global

Livespo Global