Beauty Box HSV Group
Our Investments

HSV Group

HSV Group của ai? Chị Lê Thị Bích Phượng, đồng sáng lập và CEO của Tập đoàn HSV

Mrs. Le Thi Bich Phuong, co-founder and CEO of HSV Group

HSV Group is one the largest cosmetics retailer in Vietnam in terms of a number of stores. HSV Group was founded in 2004 by two friends, Mrs. Le Thi Bich Phuong and Mr. Nguyen Quoc Binh.

Back in the 2000s, on her trip to visit Korea, Mrs. Le Thi Bich Phuong, who was always excited about beauty for women, was dazzled by Korean skincare and cosmetics market and was inspired to bring the opportunity to Vietnam. Thus, in 2004, Phuong and Mr. Nguyen Quoc Binh co-founded HSV Group as the exclusive distributor of The Face Shop.

12 years later, being inspired to develop beauty solutions inside and outside for women, consecutively in 2016 and 2017, HSV Group expanded to become the exclusive distributor of sportswear brand Reebok and non-exclusive distributor of Adidas.

In 2018, reflecting on her journey, Phuong realized that her commitment was beyond having more international brands, so she decided to open Beauty Box to provide Vietnamese women with an engaging shopping experience for all their health and beauty needs.

Beauty Box operates under Retail-tainment concept, the blend of retail and entertainment intended to provide customers with an engaging shopping experience by clubbing various activities along with shopping, such as expert consultations, make-up trials, etc.

As of 31 May 2023, HSV Group has self-operated a total of 54 stores: 26 The Face Shop stores, 14 Beauty Box stores, 2 Club Clio stores, and 12 Reebok stores.

Chuỗi cửa hàng Beauty Box thuộc quyền sở hữu của HSV Group (Tập đoàn HSV)