We are Vietnam's MOST EXPERIENCED PRIVATE EQUITY FIRM

We are pioneers in transformational private equity

We are pioneers in TRANSFORMATIONAL PRIVATE EQUITY
View our approach

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WE INVEST EXCLUSIVELY IN VIETNAM’S CONSUMER-DRIVEN BUSINESSES
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Mekong Capital team

OUR ELITE TEAM PROVIDES ACCESS FOR BREAKTHROUGH RESULTS
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INTERESTED IN CAREERS IN PRIVATE EQUITY?
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MOST EXPERIENCED PRIVATE EQUITY FIRM

WE ARE PIONEERS IN

TRANSFORMATIONAL
PRIVATE EQUITY

We used to do Private Equity like everyone else. We thought that giving our investee companies solutions and knowledge would help them excel, but it did not make much impact. In 2007, we embarked on a 3-year transformation journey and invented a new approach to adding value to our investee companies.

Our approach, Transformational Private Equity, is grounded in coaching technology. It starts with an organization’s shared committed goal in the future, which could be called a Vision. Then we focus on transforming how situations occur for people in that organization such that they take the necessary actions or conduct the necessary conversations that lead to the results necessary to be on track for their long term vision. This requires discovering and creating new ways of looking at what they are dealing with, stepping out of comfort zones, practicing new ways of communicating or behaving, that ultimately lead to sustainable breakthroughs in performance across the organization.

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WITH THE MOST EXTENSIVE INVESTMENT

TRACK RECORD IN VIETNAM

WE CONSISTENTLY ADD VALUE FROM

Vision Driven Investing framework

In the early years, we applied value-addition programs focusing on best practices such as Six Sigma, Lean Manufacturing, manuals of best practices, etc. We had lots of ideas that we thought would help the investee companies. However, no matter how great our ideas were, this had little or no impact.

In 2009, concurrent with Mekong Capital’s own transformation, we developed a new Vision Driven Investing framework (VDI). VDI requires that our partnership with every investee company begins with their own committed vision for their future. Starting from their committed vision, the VDI framework is essentially 15 perspectives to look from. Each company can continuously discover what works for them towards fulfilling their breakthrough vision.

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THAT CORRELATE TO OUR

PORTFOLIO PERFORMANCE

Since 2009, we have validated an extremely strong correlation between the performance of each investee company and the degree to which they implement the 15 elements of the VDI framework. This however is no coincidence as the VDI framework has been continuously revised based on what’s working best, or not working, at our investee companies.

In other words, the companies that have achieved the greatest mastery of the 15 VDI spaces are the same investee companies that have been the most successful in our portfolio, generating the highest profit growth and the greatest investment returns.

WE INVEST EXCLUSIVELY IN VIETNAM’S

CONSUMER-DRIVEN BUSINESSES

In our first five years, we mainly invested in export-oriented manufacturing, which didn’t go well. However, in 2005 we started to notice that our investee companies with both export and domestic division were consistently enjoying more stable growth and higher margins with their domestic business. In 2006, when starting to dip our toes into consumer investments with a personal care products company called ICP, we began to see some positive results.

Over the next few years, we gradually shifted our attention towards domestic consumer businesses, with some notable successes such as MobileWorld, Golden Gate, Masan Consumer, etc. By 2009, it was clear that our best-performing investments were in consumer sectors, and since then, we have been focused exclusively on making new investments in these sectors.

Our current investments

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Our current investments

Mobile World - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

F88

Some well-known investments:

Yola - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Nhat Tin Logistics - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Homepage Marou

Some well-known investments:

Sản phẩm LiveSpo Navax của công ty Livespo Pharma

Some well-known investments:

Rever's Sales Team

Some well-known investments:

Homepage Mutosi

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Homepage Gene Solutions

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OUR ELITE TEAM PROVIDES ACCESS FOR

BREAKTHROUGH RESULTS

In the initial years, Mekong Capital team members had solid financial experience. We thought that our rich knowledge could add a lot of value to our investee companies. However, it did not work out well. So we embarked on a transformation journey in 2007. We blew up and reinvented everything about Mekong Capital, including who we are, our culture, how we add value, how we see the world.

What emerged today is a high-performance team of 60 people on the ground in Vietnam, united by our shared commitment to transformation and breakthrough results. The results we deliver start with who we are being and how we empower the success of each other and our investee companies

Meet our team
Homepage Chad and Ellen Van Mekong Capital team
WE PIONEER UNPRECEDENTED

LEVELS OF TRANSPARENCY

From the very beginning, we chose to adopt radical transparency and high reporting standards. We are open to share our insights, stories, case studies, and other media that shed light upon our unique approach.

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WE ARE COMMITTED TO

ENVIRONMENTAL & SOCIAL DEVELOPMENT

We used to relate to Environmental, Social and Governance (ESG) as requirements imposed by investors in our funds. We committed to minimize harmful impacts on our communities and our environment based on an exclusion list. Then we required our investee companies to comply with it. Subsequently, we realized that organizing around a compliance checklist did not create a sense of ownership and enable us to maximize the value that ESG can create.

Since then, we redefined Environmental & Social commitment to no longer be a compliance issue and transformed it into a commitment for the future generated by our investee companies, which is well-aligned with their visions. Therefore, their commitment to Environmental & Social naturally pulls them into actions, which will lead to the fulfillment of their visions.