We are Vietnam's MOST EXPERIENCED PRIVATE EQUITY FIRM

We are pioneers in ontological private equity

We are pioneers in ONTOLOGICAL PRIVATE EQUITY
View our approach

We invest exclusively in Vietnam’s consumer-driven businesses

WE INVEST EXCLUSIVELY IN VIETNAM’S CONSUMER-DRIVEN BUSINESSES
See our investments

Our elite team provides access for breakthrough results

OUR ELITE TEAM PROVIDES ACCESS FOR BREAKTHROUGH RESULTS
Meet the team

Are you interested in careers in private equity?

INTERESTED IN CAREERS IN PRIVATE EQUITY?
See vacancies

MOST EXPERIENCED PRIVATE EQUITY FIRM

WE ARE PIONEERS IN

ONTOLOGICAL PRIVATE EQUITY

We used to do Private Equity like everyone else. We thought that giving our investee companies solutions and knowledge would help them excel, but it did not make much impact. In 2007, we embarked on a 3-year transformation journey and invented a new approach to adding value to our investee companies.

Our approach, Ontological Private Equity, is in the domain of transformation. It focuses on who people are being, and how situations occur for them, as access to delivering results. This leads to breakthroughs in performance, and ultimately the achievement of the investee companies’ visions.

Read our history
WITH THE MOST EXTENSIVE INVESTMENT

TRACK RECORD IN VIETNAM

WE CONSISTENTLY ADD VALUE FROM

Vision Driven Investing framework

In the early years, we applied value-addition programs focusing on best practices such as Six Sigma, Lean Manufacturing, manuals of best practices, etc. We had lots of ideas that we thought would help the investee companies. However, no matter how great our ideas were, this had little or no impact.

In 2009, concurrent with Mekong Capital’s own transformation, we developed a new Vision Driven Investing framework (VDI). VDI requires that our partnership with every investee company begins with their own committed vision for their future. Starting from their committed vision, the VDI framework is essentially 15 perspectives to look from. Each company can continuously discover what works for them towards fulfilling their breakthrough vision.

View our approach
Starting from their committed vision, the VDI framework is essentially 15 perspectives to look from. Each company can continuously discover what works for them towards fulfilling their breakthrough vision.
THAT CORRELATE TO OUR

PORTFOLIO PERFORMANCE

Since 2009, we have seen an extremely strong correlation between the performance of each investee company and the degree to which they implement the VDI framework. This however is no coincidence as the VDI framework has been continuously revised based on what’s working best, or not working, at our investee companies.

In other words, the companies that have achieved the greatest mastery of the 15 VDI spaces are the same investee companies that have been the most successful in our portfolio.

WE INVEST EXCLUSIVELY IN VIETNAM’S

CONSUMER-DRIVEN BUSINESSES

In our first five years, we mainly invested in export-oriented manufacturing, which didn’t go well. However, in 2005 we started to notice that our investee companies with both export and domestic division were consistently enjoying more stable growth and higher margins with their domestic business. In 2006, when starting to dip our toes into consumer investments with a personal care products company called ICP, we began to see some positive results.

Over the next few years, we gradually shifted our attention towards domestic consumer businesses, with some notable successes such as MobileWorld, Golden Gate, Masan Consumer, etc. By 2009, it was clear that our best-performing investments were in consumer sectors, and since then, we have been focused exclusively on making new investments in these sectors.

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Some well-known investments:

Mobile World - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Pizza 4Ps

Some well-known investments:

F88 - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Yola - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Nhat Tin Logistics - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Masan - an investment of Mekong Capital - a Private Equity firm, specializing in consumer driven businesses.

Some well-known investments:

Some well-known investments:

Rever - The proptech company with a mission to transform the brokerage market in Vietnam

Some well-known investments:

Sản phẩm Mutosi

Some well-known investments:

Some well-known investments:

OUR ELITE TEAM PROVIDES ACCESS FOR

BREAKTHROUGH RESULTS

In the initial years, Mekong Capital team members had solid financial experience. We thought that our rich knowledge could add a lot of value to our investee companies. However, it did not work out well. So we embarked on a transformation journey in 2007. We blew up and reinvented everything about Mekong Capital, including who we are, our culture, how we add value, how we see the world.

What emerged today is a high-performance team of 60 people on the ground in Vietnam, united by our shared commitment to transformation and breakthrough results. The results we deliver start with who we are being and how we empower the success of each other and our investee companies

Meet our team
What emerged today is a high-performance team of 60 people on the ground in Vietnam, united by our shared commitment to transformation and breakthrough results
WE PIONEER UNPRECEDENTED

LEVELS OF TRANSPARENCY

From the very beginning, we chose to adopt radical transparency and high reporting standards. We are open to share our insights, stories, case studies, and other media that shed light upon our unique approach.

Visit our media library
WE ARE COMMITTED TO

SUSTAINABLE DEVELOPMENT

We used to relate to Environmental, Social and Governance (ESG) as requirements imposed by investors in our funds. We committed to minimize harmful impacts on our communities and our environment based on an exclusion list. Then we required our investee companies to comply with it. Subsequently, we realized that organizing around a compliance checklist did not create a sense of ownership and enable us to maximize the value that Sustainability and ESG can create.

Since then, we redefined Sustainability commitment to no longer be a compliance issue and transformed it into a commitment for the future generated by our investee companies, which is well-aligned with their visions. Therefore, their commitment to Sustainability naturally pulls them into actions, which will lead to the fulfillment of their visions