Pharmacity – CRM Manager
Investee Companies

Pharmacity – CRM Manager

Location

Ho Chi Minh City

Team

Marketing

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Job Purpose

  • Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty.
  • Take lead in designing and implementing the Extracare – PMC customer loyalty and rewards program, with focus on delivering value to customer and increasing fan engagement.

Key Accountabilities 

1. CRM
  • Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty.
  • Decide on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
  • Work closely with all departments to ensure the CRM works effectively for all aspects of the company. – Overseeing direct communications with customers through the CRM.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensure the database is segmented effectively for targeted marketing activities.
  • Oversee the migration of all direct communications to lower-cost mediums such as SMS, email, app push, web push.
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

2. Loyalty & Reward program

  • Take the lead in designing and implementing the Extracare – PMC customer loyalty and rewards program, with a focus on delivering value to customers and increasing fan engagement
  • Work through all execution details to ensure a timely and successful program launch.
  • Collaborate with a cross-functional team to manage loyalty assets and maintain and grow the program.
  • Examine customer data (program engagement, rewards redemptions, general fan behavior) and develop user experience analytics and business performance metrics associated with the program.
  • Prepare and launch program upgrades, both creative and rewards-driven. Develop and execute long-term strategic growth plans for the program.

Key Requirements

  • Data-driven, excellent in analytics and mining dada excellent in using of any CRM systems such as Mailchimp, SMS…
  • Bachelor or advanced Degree in Marketing, 4+ years of experience, and having strong understanding and knowledge of CRM strategies and key success metrics
  • Knowledge of HTML and design, Microsoft Office
  • Good English communication
  • Excellent project and time management, organization, communication, and interpersonal skills
  • Professional presentation & negotiation skills
  • Analytical, independent thinker
  • Creative & strategic knowledge
  • Strong leadership, strong entrepreneurial, team management, coaching and development skills
  • Facebook and other social media platform knowledge
  • Take accountability and ownership of projects from start to finish.

Interested?

Apply now