Pizza 4P’s is the most popular restaurant chain in Vietnam in terms of customer satisfaction. As of March 2020, Pizza 4P’s has 19 restaurants in Ho Chi Minh city, Hanoi, Danang and Nha Trang.

Pizza 4P’s operates with Farm-to-Table concept: homemade cheese and local ingredients and vegetables are freshly produced in Dalat; pizzas are baked in a kitchen theater, and the menu consists of a variety of classic Naples style pizzas as well as Japanese inspired fusion cuisine which brings out the flavors of Japan, Italy and Vietnam. It is also well-known for the creative use of local ingredients, high quality standards, and excellent customer experience.