Prior to founding the original Pizza 4P’s restaurant in 2011, the founders Yosuke Masuko and his wife Sanae Masuko had a backyard pizza oven at their house in Tokyo and used to invite their friends over for pizza every weekend. After they moved to Vietnam, they made the decision to establish a business that would spread smiles throughout the world, and pizza would be the way to do it. Pizza 4P’s mission is ‘delivering wow and sharing happiness’. The name Pizza 4P’s is a short version of “Pizzas for Peace.”

Pizza 4P’s original location was on Le Thanh Ton St. in Ho Chi Minh City, and has subsequently expanded to Hanoi and Danang. They produce their own cheese at their factory in Dalat, and are well-known for their fresh and high quality cheese.

Pizza 4P’s operates with Farm-to-Table concept: homemade cheese and local ingredients and vegetables are freshly produced in Dalat; pizzas are baked in a kitchen theater, and the menu consists of a variety of classic Naples style pizzas as well as Japanese inspired fusion cuisine which brings out the flavors of Japan, Italy and Vietnam.

Pizza 4P’s is the ninth investee company announced by Mekong Enterprise Fund III.