Vua Nem

Vua Nem is Vietnam’s largest multi-brand retailer specializing in mattresses and sleep products, with a nationwide network of 155 stores as of mid-2025. Its strong online and e-commerce platform contributes 20% of total sales in 2025, reflecting the brand’s growing digital presence. 

A major turning point came in 2017, when Mekong Enterprise Fund III (MEF III) invested in the company. At the time, Vua Nệm operated 31 stores. Since then, it has expanded rapidly growing nearly fivefold to reach 155 stores by mid-2025. 

In 2024, Vua Nem launched a sub-brand called “Vua Nệm Giá Tốt”, aimed at the mass market and third-tier cities. The initiative has been highly successful, further strengthening Vua Nem’s leadership in Vietnam’s sleep product retail market. 

Building on the momentum of transformation and record-breaking performance, Vua Nem entered a new stage in its journey—one focused on accessibility and scale. In 2024, the company launched Vua Nệm Giá Tốt, a new retail format designed to bring quality sleep solutions to even more Vietnamese households at affordable prices. 

This strategic move reflects Vua Nem’s deep understanding of the diverse needs of the mass market. Vua Nệm Giá Tốt offers a curated selection of best-value products, streamlined operations, and simplified customer experiences without compromising on quality or comfort. 

As of mid-2025, Vua Nem operates 155 stores nationwide, with approximately 75% following the Vua Nệm Giá Tốt model. This expansion not only demonstrates the scalability of the new format but also reinforces the company’s mission to make better sleep accessible to all.  

With the launch of Vua Nệm Giá Tốt, Vua Nem is embracing a new chapter one that’s more inclusive, more agile, and more committed than ever to serving the diverse needs of Vietnamese consumers.

By offering greater choice, personalized experiences, and accessible pricing, we’re empowering more people to sleep better and live better. Vua Nem is proud to be your trusted partner on the journey to better sleep and well-being.