Vua Nem

Vua Nem is Vietnam’s largest multi-brand retailer specializing in mattresses and sleep products, with a nationwide network of 178 stores as of mid-2026. Its strong online and e-commerce platform contributes more than 20% of total sales in 2025, reflecting the brand’s growing digital presence. 

A major turning point came in 2017, when Mekong Enterprise Fund III (MEF III) invested in the company. At the time, Vua Nem operated 31 stores. Since then, it has expanded rapidly, growing over fivefold to reach its current scale. 

In 2024, Vua Nem launched a sub-brand called Vua Nem Gia Tot (Vua Nem Good Price), aimed at the mass market and third-tier cities. The initiative has been highly successful, further strengthening Vua Nem’s leadership in Vietnam’s sleep product retail market. 

Building on the momentum of transformation and record-breaking performance, Vua Nem entered a new stage in its journey – one focused on accessibility and scale. Vua Nem Gia Tot, launched in 2024, is a new retail format designed to bring quality sleep solutions to even more Vietnamese households at affordable prices. 

This strategic move reflects Vua Nem’s deep understanding of the diverse needs of the mass market. Vua Nem Gia Tot offers a curated selection of best-value products, streamlined operations, and simplified customer experiences without compromising on quality or comfort. 

As of mid-2026, more than 80% of the company’s 178 stores follow this new format. This expansion not only demonstrates the scalability of the new format but also reinforces the company’s mission to make better sleep accessible to all.  

Beyond Vua Nem Gia Tot, the company is piloting new store concepts and brands – including Goodnight, Vua Nem Bedding, and Nunu Petit – to diversify its retail portfolio and reach new customer segments and product categories. Taken together, these initiatives mark a new chapter for Vua Nem – one that’s more inclusive, more agile, and more committed than ever to serving the diverse needs of Vietnamese consumers.

By offering greater choice, personalized experiences, and accessible pricing, Vua Nem is empowering more people to sleep better and live better, and remains a trusted partner on the journey to better sleep and well-being.