“We see our company vision as the ultimate destination. Then we sat down and set a vision of who we needed to be in the future and drew a pathway for it.”
Phung Anh Tuan and his co-founder team together with the team declared a new set of core values which include Integrity, Listening fully and communicating directly, Authenticity, and Dedicated to customers. They constantly practiced the new core values day in, day out to ultimately became a role model.
Tuan freed himself up, from a strategic thinker to a compelling leader who authentically listens for and connects with people, enrolls them about their bright future, and unleashes their potential. They kept themselves living in the declared vision, breaking through and learning from every failure and moving ahead stronger each day.
Given the founders’ strong commitment, F88 fostered its culture by founding a separate department called the F88 Culture Committee led by Tuan, dedicated to building a corporate culture of ownership that where the team shared the same goals, same thoughts, and same ways of doing things and many entrepreneurs emerged from within.
F88 Culture Committee made every employee of F88 take action for the company’s vision and living the core values. This not only motivated the team but also made all stakeholders, especially customers being touched and inspired about the company’s services and people.
F88 Culture Committee empowered internal employees to share stories about what working at F88 looked and felt like—not only to motivate internal teams but also to inspire outsiders about the company’s culture.