Founded in 2011 by French entrepreneurs Samuel Maruta and Vincent Mourou, Marou has become a globally celebrated brand for its premium dark chocolate made entirely from Vietnamese cacao. Known for its exceptional flavor, ethical sourcing, and artisanal craftsmanship, Marou has earned international recognition, including Gold Medal awards for its bean-to-bar creations.
Three core business segments of Marou Chocolate:
Marou operates a growing network of over 20 stores across Vietnam, including:
These locations span major cities such as Ho Chi Minh City, Hanoi, Hue, Hoi An, Da Nang, and Nha Trang, offering immersive chocolate experiences that blend retail, café culture, and storytelling.
Marou supplies its branded products to:
This segment strengthens Marou’s domestic presence and brand visibility among both locals and international travelers.
Marou exports its products to numerous countries, including France and the United States.
In the U.S., Marou’s chocolate is available through Whole Foods Market and Amazon.com, showcasing its appeal to global consumers who value quality and origin.
The company collaborates with over 500 cacao farmers across seven provinces, ensuring sustainable sourcing and fair-trade practices. Marou has also gained international recognition, winning awards such as the Gold International Chocolate Awards and being featured in The New York Times as The Best Chocolate You’ve Never Tasted – The New York Times
In 2021, Marou entered a transformative phase following an investment from Mekong Enterprise Fund IV (MEF IV). This strategic partnership provided the capital and support needed to scale operations and deepen impact across multiple fronts.
These accomplishments include:
This partnership has helped Marou not only grow its presence in Vietnam but also deepen its impact on the local cacao ecosystem and elevate Vietnamese chocolate on the global stage.
