Growth team Nguyen Thi Anh Xuan cover
Our Team

Nguyen Thi Anh Xuan


Customer Experience Manager


Functional - Digital Transformation & Analytics


Ho Chi Minh City

Mekong Capital growth team Nguyen Thi Anh Xuan

When Xuan graduated with a Master’s degree in Economics from the UK and returned to Vietnam in 2010, she had her life mapped out to succeed in the financial sector. But as they say, “Life is a journey, not a destination” – she was caught by surprise.

After three years working in a top-ten commercial bank, Xuan moved on to work for a luxury brand as a temporary career break. Little did she know this detour would change her outlook on her career path completely and open up a new chapter she would not have imagined before.

Working for a brand that hallmarked itself as “Customer Hyper-centricity,” Xuan was, at first, awed and then quickly excited at how every individual experience was elevated to perfection and beyond. Xuan learned that simply owning the “best” product in the market was not enough; what truly excited customers was having something that incapsulated their hopes, dreams, and achievements. And thus, she embarked on an exhilarating journey to help her customers bringing their visions to life.

Fast forward to 2015, Xuan moved to the bustling Ho Chi Minh City, and this time, a new adventure awaited. From here, she was introduced to the world of tech start-ups, agility, and user experience. Witnessing first-hand the journey early-stage companies took – especially the tireless effort to tap into unmet needs – inspired and enthused Xuan to constantly step out of her comfort zone. Her initial lack of technical background did not shy her away. Rather, she found that, by standing for the voice of customers with deep empathy and understanding, she had the power to create disruptive products and services that could potentially change lives.

When receiving the call from Mekong Capital in early 2021, Xuan knew in her heart this was what she would want for her next chapter. Of course, turning from a solution-creator to a coach to Mekong Capital’s investee companies is definitely a learning curve. Nevertheless, Xuan is committed to transforming experience to bring world-class service to more and more customers of Vietnam.

Xuan is no longer attached to her initial life plan to be successful in finance. Even her definition of success has changed completely. She now embraces being a driving force of innovation and is eager to take on this wonderful journey as a transformer.